Blue
Multiplexes
are looking to find their pot of gold this Diwali with the Akshay
Kumar and Sanjay Dutt starrer "Blue" which is itself about a
treasure hunt. Other films competing for their place in the viewers
mindspace are "Main Aurr Mrs. Khanna" and "All The Best".
"Diwali is mostly for big-budget movies with huge star casts and
that is what actually brings in footfalls. Considering the buzz
around 'Blue', we are trying to keep the maximum number of shows
for it - 16 per day. We have opened advance bookings on Thursday
for the film," Amit Awasthi, manager (programming and operations)
of Spice Cinemas at Noida, told IANS.
Tusshar Dhingra, COO of Big Cinemas said: "Diwali is a big movie
season. Even the audiences expect big releases during this time and
are very liberal when it comes to spending during Diwali. We have
opened the advance bookings for 'Blue' as of now and will open it
for the other two also in a day or two."
Anthony D'Souza's directorial debut "Blue" is not only the
country's first underwater film but the most expensive too.
According to an industry source, producer Shree Ashtavinayak Cine
Vision Ltd has splurged Rs.80 crore on its making.
It also stars Lara Dutta, Zayed Khan and Katrina Kaif along with
Australian pop princess Kylie Minogue in a cameo.
"We are expecting the movie ('Blue') to stay at number one on
the festive weekend with a terrific initial. While 'Main Aurr Mrs.
Khanna' and 'All The Best' will be at the second and the third spot
respectively as per our calculations. We are keeping around 13
shows per day for the other two," said Amit Awasthi.
Added a source from PVR Cinemas: "It is being distributed by PVR
Pictures in North India and we opened the advance bookings for the
film from Oct 4 onwards on the Internet and the response so far has
been very encouraging."
"Main Aurr Mrs.Khanna" is a co-production of Sohail Khan
Productions and Ronnie Screwvala and is being distributed by UTV
Motion Pictures. Made at a budget of around Rs.40 Crore (Rs.400
million), it is releasing with around 1,200 prints worldwide.
Starring Salman Khan and Kareena Kapoor in the lead, this
romantic drama is also made by a first time director, Prem
Soni.
Director Rohit Shetty's "All The Best - Fun Begins", on the
other hand, is a comedy starring Ajay Devgan, Bipasha Basu, Fardeen
Khan, and Mugdha Godse. Made at a budget of Rs.40 crore, the film
is produced by Ajay.
"We are also going to open advance bookings for all three Oct 9
onwards. Considering the audience queries and the hype, 'Blue' is
going to take a very good advance booking as well as initial. We
haven't received the censors (censored prints) yet but as soon as
we do, we will try to keep a mix bag of all the three as far as
shows are concerned though 'Blue' will be on the maximum scale,"
said Amit Shah, chief manager (programming) of DLF DT cinemas.
Despite an unprecedented buzz for "Blue" and the same day of
release as his film, director Soni is unperturbed at the
competition.
"I have no apprehensions. It takes a lot of energy for every
filmmaker to make a movie. So there are no hard feelings for
anyone. May the best win because they are all of different genres
and have their own set of audiences," he had told IANS.
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